http://mprcenter.org/blog/2013/01/how-obama-won-the-social-media-battle-in-the-2012-presidential-campaign/
Read the article and please respond to the prompts on the BLOG
Make sure you write/type all your answers as a Google Doc first the copy and paste to the Response window on the Blog
1. What were TWO early forms of Social Media used by the Obama campaign during the 2008 elections?
2. When did they start using the social media?
3. According to the article - what percentage of Adults in 2012 were using social media?
4. Research and find that same Number for TODAY!!!
5. What is the correlation between being active on political social media and voting?
6. How did both John McCain and Mitt Romney embrace the social media idea in their campaigns?
7. The article mentions - "spreadability" what does this mean in the context of this article and how did it HELP Obama win the election?
8. What does it mean when the article says that social media creates a new way to talk about politics or "new political dialog" - what changed ?
9. What are THREE specific numerical percentage examples that show social media influenced - who people voted for in 2012?
10. What was the social media effect on FUND Raising in the 2012 election?
11. What are - memes?
12. What "memes" have you been a part of ?? Be honest - think about ALL the social media you use
13. Make a list of ALL the social media you use or have used - are you surprised?
1. Twitter and Facebook
ReplyDelete2. When Obama announced he was running in 2007.
3. 67%
4. As of Jan. 2014, 74%
5. They’ve seen that people who respond strongly over social media about politics, vote!
6. Well wasn’t that the problem… I don’t think they were utilizing social media, or at least not as much as Obama.
7. Spreadability in the article was being used to show people that Obama, the name, was being spread around. It helped Obama, because more people were aware of him.
8. With social media, you can openly discuss your opinion. It’s a public forum for people. I guess what “changed” is now more people feel more freedom to discuss their opinions.
9. ..
10. It affected the fundraising positively, because more people were aware of it. That being, more people were able to contribute.
11. A picture with short phrases on them. Meant to be funny, but show direct light on a situation.
12. Ha! Last year Lisa Ho took a picture of me looking surprised and the meme was: When bae buys you something out of no where.”
13. Twitter and Instagram is all I use now, but I’ve used Facebook and Tumblr in the past.
1. Twitter and Facebook.
ReplyDelete2.During the 2008 election race.
3.67%
4.72%
5.The importance was that you could tell people what days to vote.
6.Not that much because Obama got double the facebook likes and 20 times the twitter retweets.
7.Things Obama said went beyond the election.
8.It gives a person a way to talk to someone who does not want to listen to a big speech.
9.30% urged to vote by social media. 20% actively encouraged by others 22% posted whom they voted for when done.
10.Obama spent more on it which could have helped him win the election.
11.idea or symbol.
12.internet, television, radio.
13.Twitter and Facebook. No i am not surprised
1. Twitter and Facebook
ReplyDelete2. When Obama announced his candidacy in 2007
3. 69%
4. 73%
5. If people who use social media follow political pages, then they are more likely to be influenced by what is posted by that page
6. John McCain did not pay attention to the power of social media, and Mitt Romney spent 10% of what Obama did on Digital Campaigning
7. Barrack Obama's posts on social media were available to more people because more people had social media accounts that followed him-"spreadability"
8. Millions of people were able to share their opinions and thoughts on the political debate through social media-something that could never be done before
9. 30% of online users report that they were urged to vote via social media by family, 20% actively encouraged others, and 22% posted their decision when they voted
10. Through social media and cell phones, Obama succeeded in raising $1 billion
11. Usually memes are ideas and symbols, represented by a humorous picture or caption
12. I made a meme of my teammate from football one Friday because we were dressed up and he looked like a coach, with his clothes and his headphones, and he was standing on the sideline of the gym shouting at kids playing basketball
13. Facebook, Twitter, and Instagram, no I'm not very surprised
Twitter and Facebook
ReplyDeleteThe 2008 Obama Presidential Campaign
69%
73% of adults use it today
People really aren’t noticed any more by voting they are noticed through social media, so if they do most of their post on their more people and younger audiences would participate
McCain did embrace it at all but Romney embraced just not as much as Obama did during the running
Spreadability- To spread through out something; Because he spreaded his information through social media and not news gatherings and etc.
Creating a way to spread their opinions through the world without giving like big speeches
30%, 20%, 22%
With the social media effect they took it little by little instead of in big chunks. By taking it little by little they ended up raising 1 billion dollars.
An idea or symbol
None
Twitter
1. Twitter and Facebook.
ReplyDelete2.During the 2007 election race.
3.67%
4.72%
5.You could tell ways to vote
6.Obama go double the facebook likes and 20xx retweets on twitter
7.Obama words went beyond the election.
8. a way to talk to someone without using a big speech.
9.30% urged to vote by social media. 20% actively encouraged by others 22% posted whom they voted for when done.
10. spent more on it which could have helped him win the election.
11.idea or symbol.
12.Internet and Radio
13.Twitter
Twitter and Facebook.
ReplyDeleteDuring the 2007 election race.
67%
72%
You could tell ways to vote
Obama go double the facebook likes and 20xx retweets on twitter
Obama words went beyond the election.
It was a way to talk to someone without using a big speech.
30% urged to vote by social media. 20% actively encouraged by others 22% posted whom they voted for when done.
He spent more on it which could have helped him win the election.
Idea or symbol.
Internet and Radio
Twitter
1. Twitter and Facebook.
ReplyDelete2.During the 2007 election race.
3.67%
4.72%
5.You could tell ways to vote
6. Obama go double the facebook likes and 20x retweets on twitter
7. Obama words went beyond the election.
8. a way to talk to someone without using a big speech.
9.30% urged to vote by social media. 20% actively encouraged by others 22% posted who they voted for when done.
10. spent more on it which could have helped him win the election.
11. Idea or symbol.
12.Internet and Radio
13.Twitter
Twitter and Facebook
ReplyDeleteThe 2008 Obama Presidential Campaign
69%
73% of adults use it today
People really aren’t noticed any more by voting they are noticed through social media, so if they do most of their post on their more people and younger audiences would participate
McCain did embrace it at all but Romney embraced just not as much as Obama did during the running
Spreadability- To spread through out something; Because he spreaded his information through social media and not news gatherings and etc.
Creating a way to spread their opinions through the world without giving like big speeches
30%, 20%, 22%
With the social media effect they took it little by little instead of in big chunks. By taking it little by little they ended up raising 1 billion dollars.
An idea or symbol
None
Facebook