http://www.wikihow.com/Create-an-Advertisement
Read through the Ad and Answer the following
1. What are the THREE steps?
2. In step 1 - Write ONE significant fact from each of the 8 PARTS THAT you think is the Best Advice for creating an ad.
3. In step 2 - Write ONE significant fact from each of the 4 PARTS THAT you think is the Best advice for creating an ad
4. In step 3 - Do the same for the 4 PARTS listed
After you have done these - go back and make a connection to your Marketing campaign - think of the business you are representing and then make a thinking map or concept bubble map that shows you are brainstorming - MAKE the CONNECTIONS -
1) The three steps are writing, designing and testing an advertisement.
ReplyDelete2) The average product only needs about 6 or 7 words. Know the difference between controversial and entertaining. Exigency is a good way to sell a product. Kids have to have their attention grabbed on multiple levels. Ask if the product is aspirational. Make sure the ad ages well. Have all relevant information included. Time and place are important factors to consider.
3) Silly but unexpected is a good route to take. Beware lawsuits. A logo is optional. The kind of ad determines what program to use to make it.
4) To tell if the ad is working ask consumers to ask for someone by name. Have different URLs. Offer coupons in different colors. Watch the response to the product after the ad.
1, writing designing and testing and advertising
ReplyDelete2. Significant fact for part 1: Avoid using the same old same old. Do not use phrases that sound familiar to another advertisement. Be original, and avoid cliches
3 Significant fact for part 2: Distinguish your self from the people you compete with. Do not make your advertisement sound like your competitors advertisement. Make sure you include persuasive about your product and not your competitors
4. Significant fact for part 3: Offer coupons in different colors when selling your ad. People will think your ad is original because you are using colored coupons.
1) Writing the advertisement, designing the advertisement and testing an advertisement.
ReplyDelete2) -keep the catch phrase or slogan short and sweet.
-be memorable- don't use the cliches of advertising (free gift, new and improved, etc)
-Repetition is a good technique to persuade, drill the advertiement into the viewers head so they remember.
-Keep your target consumer in mind when writing your ad.
-Focus on the most appealing aspect of your product
-Make sure your advertisement will age well.
-If your consumer needs to know your location, phone number, or website (or all three) in order to have access to your product, provide this information somewhere in the ad.
-Think about the time of year when people are more apt to buy what you're selling.
3) -Simple but unexpected is often the best route to take
-Keep to statements about your product, not the competitors.
-A picture says a thousand words, and if a logo is effective enough, it can render text unnecessary
-How you create your ad will depend on which medium you're using to advertise.
4) -Tell customers to ask for someone by name.
-Set up your website to have a different landing page for each ad you’re testing, then track how many people go to which.
-If couponing is part of your ad strategy, make sure each ad has a different color coupon so that you can tally them separately.
-Evaluate how well your first effort went and take a lesson for next time.
1. What are the THREE steps?
ReplyDelete-come up with a snappy tagline
- avoid the same old
- use a persuasive technique
2. In step 1 - Write ONE significant fact from each of the 8 PARTS THAT you think is the Best Advice for creating an ad.
use rhyme and humor
3. In step 2 - Write ONE significant fact from each of the 4 PARTS THAT you think is the Best advice for creating an ad
be memorable
4. In step 3 - Do the same for the 4 PARTS listed
use common sense and humor
After you have done these - go back and make a connection to your Marketing campaign - think of the business you are representing and then make a thinking map or concept bubble map that shows you are brainstorming - MAKE the CONNECTIONS -
Use a really goo slogan and use a lot of persuasion.
1. What are the THREE steps?
ReplyDeleteWriting the advertisement, designing the advertisement and testing the advertisement
2. In step 1 - Write ONE significant fact from each of the 8 PARTS THAT you think is the Best Advice for creating an ad.
Come up with a catchy tagline
Avoid the same old
Your persuasive technique should have common sense
Keep your target audience in mind
Focus on the most appealing aspect of your product
Make sure your ad can stand the test of time. Make sure it will age well
Include relevant information
Come up with the best time to advertise
3. In step 2 - Write ONE significant fact from each of the 4 PARTS THAT you think is the Best advice for creating an ad
Make your image recognizable
Highlight your products advantages over your competitors
Design an effective logo
Use professional mediums to produce your ad
4. In step 3 - Do the same for the 4 PARTS listed
Telling customers to ask for someone enables you to keep track of each ad's traffic
Track URL's on your page
Color code coupons to keep track of them
Evaluate your business based off of ad response
1. Writing, designing, and testing & advertising.
ReplyDelete2. - Keep it short and sweet; the average product needs no more than six or seven words.
- Be memorable.
- Common sense, humor, repetition, and exigency.
- Keep your target consumer in mind when you're developing the tone and look of your ad.
- The ad should be a bridge between what your dream consumer wants or needs and your product.
- You don't want people looking back at your ad in 10 years and being shocked at its content.
- If your consumer needs to know your location, phone number, or website (or all three) in order to have access to your product, provide this information somewhere in the ad.
- Decide where and when to advertise.
3. - Choose a memorable image: Simple but unexpected is often the best route to take.
- Distinguish yourself from your top competitor(s): Use your ad to highlight your product’s advantages over that of your competitors. To avoid lawsuits, keep to statements about your product, not theirs.
- Design a business logo (optional): If you're running a print or television advertisement, try to develop a simple, appealing image that will stick in the minds of viewers.
- Find a software or technique creating your advertisement:
If you're making a small-scale print ad (such as a flyer or magazine advertisement), try using a program such as Adobe InDesign or Photoshop. Or, if you're looking for a free option, you can use GIMP or Pixlr.
If you're making a video ad, try working with iMovie, Picasa, or Windows Media Player.
For an audio ad, you can work with Audacity or iTunes.
For a large-scale print ad (such as a banner or billboard), you'll probably have to contact a print shop to get the work done. Ask which software they recommend using.
4. - Tell customers to ask for someone by name: This is a free way to track which ads are bringing people in and which aren’t.
- Direct customers to different URLs on your page: Set up your website to have a different landing page for each ad you’re testing, then track how many people go to which.
- Offer coupons in different colors: If couponing is part of your ad strategy, make sure each ad has a different color coupon so that you can tally them separately.
- Gauge the overall response to your ad: Evaluate how well your first effort went and take a lesson for next time.
1. Write the advertisement, design the advertisement, test the advertisement.
ReplyDelete2. Rhyming helps, avoid cliches, common sense works well, begin with the audience in mind, connect desires, avoid shock value from future audiences, include all relevant information, decide where and when you want to advertise.
3. Create a memorable image, make your product seem better than the rest for some reason, make a logo, find a sound way to create your ad.
4. Customers should ask for someone by name, make many links on your webpage, offer a variety of coupons, evaluate how well things went.
1. write, design, and test
ReplyDelete2. come up with a snappy tagline.
avoid cliche.
use persuasion.
keep demographic in mind.
connect desires of consumers.
make sure ad is timeless.
include relevant information.
know when and where to advertise.
3. make a memorable image.
contrast from your competitors.
design a logo.
use software pertaining to medium used.
4. have customers ask for someone.
track website hits.
create coupons with different colors.
record the response of the ad to learn from it.
1.Writing the Advertisement, Designing an Advertisement, Testing an Advertisement
ReplyDelete2.Come up with a catchy, snappy tagline.-Keep it short and sweet
Avoid the same old.- don't repeat a different ads ideas
Use a persuasive technique.- make your ad stick
Know thy customer.- Know who you are appealing to
Find a way to connect the desires of consumers to what you're advertising.-the ad should be a bridge between what your dream consumer wants or needs and your product.
Try to make sure your advertisement will age well.-try to make it memorable
Make sure all the relevant information is included.
Decide where and when to advertise.
3.Choose a memorable image.-Simple but unexpected is often the best route
Distinguish yourself from your top competitor(s).- who ever is the best competitor in that business be able to say why your better
Design a business logo- this is optional but effective can catch consumers eye
Find a software or technique creating your advertisement
4.Tell customers to ask for someone by name.-
Direct customers to different URLs on your page.-
Offer coupons in different colors.-
Gauge the overall response to your ad.-
1) the three steps are: writing an advertisement; designing an advertisement; and testing an advertisement.
ReplyDelete2) --
1- come up with a catchy tagline
2- make the advertisement memorable
3- use persuasive techniques
4- make sure the ad appeals to the target audience
5- the add should cater to the consumer's wants/needs
6- make sure the ad will age well
7- include all relevant information
8- know when and where to start promoting
3) --
1- simple but unexpected can be the best route to take
2- highlight your product over competitor's
3- Business logo designs can help
4- find an appropriate medium through which you can make the ad
4) --
1- tell customers to ask for someone by name
2- direct customers to different urls
3- offer coupons in different colors
4- find out if sales spiked or dropped in response to the ad
1.) The three steps are to: write the advertisement, design the advertisement, and to test the advertisement.
ReplyDelete2.) Creative imagery
know the line between controversial and entertaining
use repetition
keep target customer in mind
determine whether its for practical means
make it age well
include relevant info
decide where to ad
3.) choose a memorable image, keep statements about your product, design logo, find software
4.) tell them to ask for "so and so", direct to urls, offer diff color coupons, see response.